A lot can happen in 6 months. You can get promoted, jilted, confused, educated, pregnant, develop asthma, perhaps meningitis, become fatter, bitchier, rule over a cybernation, get a crew cut, grow your hair long again, try orange pants, drink cheap port, memorise the entire blackadder series, read some part of suitable boy and even maybe even make enough time to get wet with a telugu siren in a sari.Similar things happened to me. But more than that it was sheer pressure at work that ensured I stay away from this space. And you might not know it, but people over the world need a lot of swiss watches, flavored teas, marathi newspapers, broadband services, malls, gujarati magazines and woollen suits.
Yes, it is an important business it is. And it is called advertising. And I write ads for a living. complete with the bright yellow stars that say "Talcum Powder free with every connection! Hurry you middle-income asshole or you will miss the crappiest deal of the century".
We try to sound funny, mature, glib, matter-of-fact, conversational, strict, no-nonsense, smirkish, smart, intellectual and while retaining the essential characteristics of the british stiff upper lip, the american fat lower lip and the indian "my lip is like this only" rhetoric. It helps people make educated choices.
Maybe the fudged figures and a scam ad can win me a little golden pencil as well. (In case you are not from the profession, a golden pencil is an award given by the D&AD. Easily one of the highest honours in advertising, it works somehow like a second penis for people in the industry. For both sexes.)
But I am back. Yes. With good intentions. With unsound body and sinusitised mind. My collection of comic books have reached gargantuan proportions. So has my collection of objectionable debris. I have also started reading essays on grave, important subjects.
4 comments:
Your musings have inched into my mindfield as I recall how I was initiated into the commercial IT bandwagon.
my recollections are far more detailed. but that is because i initiated the process. and i might complain, but i really do not know how to do anything else...
Don't you get frustrated hearing the word 'Creativity'.. I mean, people are obsessed with the crappy word..how creative can u get if u have to write in two words, that admissions are on in a tiny winy classified?? :D
i wonder and chuckle at the miracle! how - inspite of being bleed-dried by constantly writing commercially - you still have guts, gumption and goddamn WILL to write for your own, on your own - without any halfshitwit a***hole giving you a undie-cypherable brief!
power to you Phis! Now go, Drink the ocean mate!
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